Guideposts
Story of Guideposts to inspire, enlighten and satisfy readers on a Magento Platform
Founded in 1945, Guideposts is an online store dedicated to offering products that inspire, enlighten, and satisfy the users. The platform is constantly expanding and becoming an ideal destination for audiences looking for Guideposts books, but also media products such as greeting cards, magazines, music, and videos.
205%
Increased Product Revenue By
125%
Increased Number Of Transactions By
86%
Increased ECOM. CONV. Rate By
Objective Of Guidepost
After Magento announced end-of-life for Magento 1 (June 2020), Guideposts needed to migrate to Magento 2 in order to ensure the continued stability of its expanding business and security of customers’ transactional data. During our initial discussions, the Guideposts team expressed concerns about a drop in overall purchases. They also reported to the experts about an increased number of incomplete orders from the majority of customers visiting the store. Moreover, they were lacking an essential eCommerce store functionality of displaying intuitive product feeds to the visitors.
Following requirements were defined to resolve after consultative conversations:
M1 To M2 Migration
Quick Turnaround Time
Integration of Abandonment Cart
Abandonment Cart Functionality
Empowering Authentication
Secure Authentication
Easy Management for Admin
Seamless Content Creation
Integration of OMS
Order Management System
Render Realtime Synchronization
Inventory Management Solution
Deliver Simple & Secure Sign Up
Smooth & Secure Navigation
Magento is the future of our website and how we are going to capture a much higher market share. We’re beginning to have orders flow way more smoothly than we’ve ever had before. As more and more customers are adopting online ordering, we’re seeing much faster processing times and less manual work being made. There’s also a lot less stress on Marketing right now as we have much more control to make any necessary changes when needed.
Rave Digital was detail-oriented and understood the importance of an easy, user-friendly interface. The team was professional and skilled from day one and offered prompt communication. They also provided a dashboard to track metrics.”
I was originally very skeptical about out-sourcing our web development. However, 6 years in to our professional relationship, I am confident in saying that we made the right choice.
I have not once regretted the decision to move to Rave Digital. Rave completely redid my website, and completely changed my workflow. It used to take us about 15 minutes to process an order on our old system. Now it takes 1 minute or less. Everything we do at our office is with the greatest efficiency possible.
I had (and still have) the pleasure of working with Rave on our e-Comm site using Magento Enterprise. Their teams implemented a very custom solution on time and on budget. Our customers love the new site and our on-line sales continue to grow year over year. If you are looking for a partner instead of a vendor, Rave team is your answer.
Solution
The team migrated Guideposts M1 site to Magento 2 (v. 2.3.4), delivering the expected M2 solution! Further, the Rave team implemented Magento Business Intelligence, an analytics tool for making smarter decisions. With this cloud-based data management and visualization platform, Guideposts was outfitted with the ability to pull data straight from a customer database. It further helped them gather relevant information and metrics to make data-driven decisions. Additionally, with the inclusion of Page Builder’s drag-and-drop functionality, the team now has the capacity to seamlessly create content and distribute it across the site with absolute ease and precision. Apart from the above-mentioned solutions, the Rave team implemented the following solutions to deliver the required front and backend functionalities:
Integrations
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